My IT Today LLC http://www.myittoday.com Thu, 14 Jul 2016 21:11:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.3 http://myittoday.bypronto.com/wp-content/uploads/sites/1627/cache/2016/07/cropped-favicon/1898297901.png My IT Today LLC http://www.myittoday.com 32 32 5 simple but manageable security measures http://www.myittoday.com/2016/07/5-simple-but-manageable-security-measures/ http://www.myittoday.com/2016/07/5-simple-but-manageable-security-measures/#respond Thu, 14 Jul 2016 20:00:13 +0000 http://myittoday.bypronto.com/?p=444 5 simple but manageable security measures

Don't be put off by the tech jargon of security experts you find in forums and self-help books. A managed service provider is what you need to break down complex security ideas into easy-to-understand language. However, they generally focus on installing and managing protection software that's often far too complicated to operate without their help.

The post 5 simple but manageable security measures appeared first on My IT Today LLC.

]]>

Don't be put off by the tech jargon of security experts you find in forums and self-help books. A managed service provider is what you need to break down complex security ideas into easy-to-understand language. However, they generally focus on installing and managing protection software that's often far too complicated to operate without their help. And when that’s the case, what can you do to improve the safety of your business and its data? Keep reading for 5 effective, down-to-earth cybersecurity measures that you not only need to know, but need to put into action

1. Two-Factor Authentication

Did an attacker get your password? With two-factor authentication they’ll still need your mobile device to do any damage. Here’s how it works: every time you log into a service that requires a password, the service will send a code to your mobile device for another layer of authentication. Nowadays, most internet services have this option: Google, Facebook, Twitter, Instagram, Skype, Slack, etc. Check a full list here to see if you could be using two-factor authentication on any of your online accounts.

2. Password Manager

Say goodbye to the bygone era of memorizing a long list of different passwords for the various websites and services you use. Password manager software may have been around for a long time, but it’s still a viable solution for improving your login integrity. After installing it, all you need to do is create one secure master password and let the software do the rest. It will store and encrypt all of your passwords in one place for future reference and help generate random, more secure passwords for any new logins.

3. Keep All Software Up to Date

Update all of your software and your operating system as often as possible -- it’s that simple. New versions come with better protection and fix any newly discovered loopholes. If you are too busy or can’t find the time to do it, check for an automatic update option. Any excuse for postponing updates will feel a lot less valid when it means a security breach or system crash.

4. Disable Flash Player

Adobe Flash Player may be what allows you to play Candy Crush during your work breaks, but it has boasted such a poor security record that most experts recommend that users block the plugin entirely. Most internet browsers have the option to block Flash by default, while allowing you to enable blocked content you deem acceptable by simply right-clicking and selecting Run this Plugin.

5. HTTPS Everywhere

When dealing with technology, long acronyms tend to scare off novice users before they even make it to step two. But don’t panic, there’s only one step to this trick. ‘HTTPS Everywhere’ is a browser extension that forces your browser to automatically navigate to sites using a secured encryption, if the site allows it. The thing is, a significant percentage of websites offer HTTPS connections but don’t present them as the default. When that’s the case, ‘HTTPS Everywhere’ gives your browser a gentle nudge in the right direction.

While in-depth security measures need to be implemented and managed by experts, little steps like the ones listed here can be just as important. Check back often for more helpful cybersecurity tips, but if you have more urgent security needs for yourself and your business, our experts are ready and waiting to offer a helping hand -- why not reach out to us today?

Published with permission from TechAdvisory.org. Source.

The post 5 simple but manageable security measures appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/5-simple-but-manageable-security-measures/feed/ 0
Benefits of using dual monitors http://www.myittoday.com/2016/07/benefits-of-using-dual-monitors/ http://www.myittoday.com/2016/07/benefits-of-using-dual-monitors/#respond Tue, 12 Jul 2016 20:00:50 +0000 http://myittoday.bypronto.com/?p=441 Benefits of using dual monitors

Have you ever witnessed your coworkers crazily straddle two computer monitors like madmen? Many find that working multiple monitors in this way is either intimidating or just plain weird. So it’s no surprise that such a set-up is unpopular. But even if you look like you’re preparing to launch rockets into outer space, that shouldn’t dissuade you from working with dual monitors altogether.

The post Benefits of using dual monitors appeared first on My IT Today LLC.

]]>

Have you ever witnessed your coworkers crazily straddle two computer monitors like madmen? Many find that working multiple monitors in this way is either intimidating or just plain weird. So it’s no surprise that such a set-up is unpopular. But even if you look like you’re preparing to launch rockets into outer space, that shouldn’t dissuade you from working with dual monitors altogether. Here are six reasons why working with two is better than one:

Enhanced productivity

Published studies conclude that by working with dual monitors, overall productivity increases by 20-50%. Computer programmers, for example, can use one screen for source coding and the other for programming; by using dual monitors, they no longer need to toggle back and forth between tabs. This reduces error and frees up time to complete more projects.

Better multitasking

Efficient multitasking requires adequate screen space to keep multiple applications simultaneously visible -- a view that single monitors alone simply cannot accommodate. Workers who require computers, like customer service reps and web designers, would no longer waste time switching between tabs and resizing windows to fit the limited space; they could now focus on completing their tasks accurately and efficiently. .

Easier cutting and pasting

This reason resonates with jobs that call for creating newsletters or PowerPoint presentations. Dual monitors would eliminate the need for alternating between tabs and scrolling up and down as you work. Also, the enhanced visibility reduces chances of making mistakes and thus losing more time fixing them.

Image and video editing

With dual monitors, the days of stacking numerous editing tools on top of the image or video you're working on are long gone. Instead of your screen looking like a game of Mahjong, you can put the editing tools on one screen and leave the image on the other. With better visibility, you’re less likely to commit errors and more likely to be finessed, and you’re not sacrificing valuable working time in the process.

Product comparison

You want to buy a camera, and you have two models in mind. It’s time to make a decision, so you have to compare their specs. If you had only one monitor, you’d need to go back and forth from one tab to another. But if you had two monitors, you could view the models side-by-side to help you clearly see their differences and make an informed purchase.

New gaming experience

Working hard means you get to play hard -- what’s better than a gaming session? The answer is a relaxing gaming session on dual monitors! With more screen space, you can see enemies from afar, anticipate their actions, plan your retaliation, and attack!

Dual monitors benefits almost every industry because of the enhanced visibility, larger screen space, and how you can briefly nap behind them without getting caught Using dual monitors can enhance even your leisure time activities as well.

Broaden your horizons by getting in touch with us. We’ll answer any questions you have.

Published with permission from TechAdvisory.org. Source.

The post Benefits of using dual monitors appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/benefits-of-using-dual-monitors/feed/ 0
5 top trends in SEO and social media http://www.myittoday.com/2016/07/5-top-trends-in-seo-and-social-media/ http://www.myittoday.com/2016/07/5-top-trends-in-seo-and-social-media/#respond Mon, 11 Jul 2016 20:00:50 +0000 http://myittoday.bypronto.com/?p=438 5 top trends in SEO and social media

If you’re like us, you’ve always got a finger to the wind when it comes to search engine strategy and internet presence. If you’re not like us, that’s okay too, because we’ve got a breezy little article here to bring you up to speed on 5 of the latest SEO and Social Media trends that are blowing through the ether.

The post 5 top trends in SEO and social media appeared first on My IT Today LLC.

]]>

If you’re like us, you’ve always got a finger to the wind when it comes to search engine strategy and internet presence. If you’re not like us, that’s okay too, because we’ve got a breezy little article here to bring you up to speed on 5 of the latest SEO and Social Media trends that are blowing through the ether.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from TechAdvisory.org. Source.

The post 5 top trends in SEO and social media appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/5-top-trends-in-seo-and-social-media/feed/ 0
SMBs turn to hybrid clouds for flexibility http://www.myittoday.com/2016/07/smbs-turn-to-hybrid-clouds-for-flexibility/ http://www.myittoday.com/2016/07/smbs-turn-to-hybrid-clouds-for-flexibility/#respond Thu, 07 Jul 2016 20:00:33 +0000 http://myittoday.bypronto.com/?p=435 SMBs turn to hybrid clouds for flexibility

Who would have guessed that clouds could be so complex? Yet in a day and age of seemingly continuous technological advances, “cloud” computing has become one of the more intricate and interesting approaches to managing IT resources for businesses.

The post SMBs turn to hybrid clouds for flexibility appeared first on My IT Today LLC.

]]>

Who would have guessed that clouds could be so complex? Yet in a day and age of seemingly continuous technological advances, “cloud” computing has become one of the more intricate and interesting approaches to managing IT resources for businesses. Not to mention one of the most cost effective, flexible, and secure, thanks in part to something known as the “hybrid cloud.”

Hybrid clouds, as the name suggests, are a version of cloud computing that are made up of two different components. They are a combination of private clouds (where data and applications that require tighter controls are hosted either internally or privately in the cloud space); and public clouds (which are operated externally by third-party providers with the express purpose of reducing a company’s IT infrastructure).

A recent “State of the Cloud” report indicates that 71% of all cloud users are now implementing hybrid cloud solutions, mainly because the ways in which they benefit small- and medium-sized businesses are so numerous. Here we’ve highlighted what we consider to be the 4 most significant benefits of hybrid cloud solutions.

Cost efficiency

Does your industry go through seasonal workload increases? With a hybrid cloud solution, you’ll be able to easily handle spikes in demand by migrating data from maxed-out on-premise servers to scalable, pay-as-you-go “servers in the sky” whenever needed, without incurring any extra hardware and maintenance costs.

Adaptability

Having the ability to choose between on-site/privately-hosted cloud servers and ones on the public cloud gives you more than just cost flexibility. It also gives you the capacity to pair the right IT solution with the right job, like keeping smaller projects on your local or private cloud, while utilizing the more robust computing resources on offer from the public cloud for your bigger projects.

Scalability

What exactly does this common IT buzzword mean for your organization? In a nutshell, it means that the hybrid cloud allows you to “scale up” or “scale down” on an as-needed basis. So if there are last-minute demand increases that your hardware can’t support, or if you’re simply planning for future expansion, hybrid cloud solutions allow for on-demand increases or decreases in capacity.

Security

Last, but certainly not least, are the security advantages of a hybrid cloud solution. SMBs are able to host within the private cloud their more sensitive data such as an e-commerce website or HR platform, while using the public cloud space for less sensitive data where it’s more cost effective and there is less likely to be major problems should there ever be a security breach.

SMBs can set up their hybrid cloud model in a few different ways, depending on their precise needs and the types of providers available to them:

  1. By employing one specialized cloud provider who offers soup-to-nuts hybrid solutions
  2. By integrating the services of a private cloud provider with those of a public cloud provider themselves
  3. By hosting a private cloud themselves and then adopting a public cloud service which is incorporated into their infrastructure

So as more of our customers' IT infrastructure moves to the cloud, we’re adapting and developing innovative ways to maintain hybrid cloud environments. What this means for you is we’ve got the know-how to provide outright cloud solutions, or at the very least the expert consultation you need, to ensure that your day-to-day operations transition to a hybrid cloud solution without interruption and in a cost-effective manner. Contact us today to learn more about the benefits that the hybrid cloud can bring to your business.

Published with permission from TechAdvisory.org. Source.

The post SMBs turn to hybrid clouds for flexibility appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/smbs-turn-to-hybrid-clouds-for-flexibility/feed/ 0
WordPress 4.5.3 fixes several security bugs http://www.myittoday.com/2016/07/wordpress-4-5-3-fixes-several-security-bugs/ http://www.myittoday.com/2016/07/wordpress-4-5-3-fixes-several-security-bugs/#respond Tue, 05 Jul 2016 20:00:52 +0000 http://myittoday.bypronto.com/?p=432 WordPress 4.5.3 fixes several security bugs

WordPress is one of the most popular and reliable content management systems on the market, and for this reason it is also one of the most frequently targeted platform for hackers. Websites that are running older versions of WordPress are often vulnerable to security breaches and data leaks.

The post WordPress 4.5.3 fixes several security bugs appeared first on My IT Today LLC.

]]>

WordPress is one of the most popular and reliable content management systems on the market, and for this reason it is also one of the most frequently targeted platform for hackers. Websites that are running older versions of WordPress are often vulnerable to security breaches and data leaks. Seeking to correct a number of bugs, WordPress recently updated to version 4.5.3, a release that doesn’t provide much additional functionality but is highly recommended by the WordPress security team. Here’s what you need to know about their latest security update.

What’s new in WordPress 4.5.3?

The latest WordPress version includes fixes for more than two dozen critical vulnerabilities, including:

  • Redirect bypass in the WordPress customizer API
  • Two separate cross-scripting problems via attachment names
  • Information disclosure bug in revision history
  • Denial-of-service vulnerability in the oEmbed protocol
  • Unauthorized category removal from a post
  • Password change by stolen cookies
  • Some less secure sanitize_file_name edge cases

All vulnerabilities were found by members of the WordPress community. In addition to the security issues listed above, WordPress 4.5.3 fixes 17 maintenance issues from its predecessors 4.5, 4.5.1 and 4.5.2 (See full list).

WordPress update process

Many sites have an automatic background update, meaning that website admins will receive an email, confirming the update. If your website doesn’t support this feature, you can trigger manual updates by logging in to your WordPress dashboard and click on the ‘Please update now’ link, which is clearly visible on the top of the page.

Before you perform the update, however, we highly advise you to make a backup of your website. This is so that you can quickly restore your site in the event that something goes wrong. Once you have your backup ready, you can go ahead and update your site with the push of a button. Alternatively you can download WordPress 4.5.3 here and install it via File Transfer Protocol (FTP).

It’s important to update to the newest versions of WordPress to ensure that you have access to all of its functionalities and to keep your data and website visitors safe from potential security threats. Google will also demote websites that are running old versions of WordPress in its search results pages - all the more reason why you should regularly check for WordPress updates. If you have any questions about WordPress security, feel free to get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

The post WordPress 4.5.3 fixes several security bugs appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/wordpress-4-5-3-fixes-several-security-bugs/feed/ 0
Microsoft Office 365 ravaged by ransomware http://www.myittoday.com/2016/07/microsoft-office-365-ravaged-by-ransomware/ http://www.myittoday.com/2016/07/microsoft-office-365-ravaged-by-ransomware/#respond Mon, 04 Jul 2016 20:00:41 +0000 http://myittoday.bypronto.com/?p=429 Microsoft Office 365 ravaged by ransomware

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad - some utilize their skills in committing cyber crimes from the comfort of their own homes.

The post Microsoft Office 365 ravaged by ransomware appeared first on My IT Today LLC.

]]>

The Internet is a powerful platform that brings people together on a global level while giving them access to a wealth of information anytime they please. With the good, comes the bad - some utilize their skills in committing cyber crimes from the comfort of their own homes. Case in point, the recent Cerber ransomware attacked that ravaged millions of Microsoft Office 365 users worldwide. Here’s what a security expert and Microsoft had to say about the matter:

Steven Toole, a researcher for the cloud-security firm Avanan, detailed that his company experienced the first attack at 6:44 a.m. on June 22nd. Another interesting fact is that at least 57 percent of all Microsoft Office 365 customers on Avanan’s platform received at least one phishing attempt that contained the infected attachment. While Avanan did extrapolate the number of Office 365 users involved, the exact number has yet to be revealed.

This is particularly interesting since according to Microsoft’s first quarter reports in 2016, there are over 18.2 million Office 365 subscribers worldwide. On top of the global scale in which the attacks took place, it took Microsoft over 24 hours for the attack to be detected and for any attempts to block the attachment to be made.

Microsoft’s side of the story shares many similarities with slight differences on the detection and actions made about the ransomware attack. In an email to SCMagazine.com, the spokesperson wrote:

"Office 365 malware protection identified the attack and was updated to block it within hours of its origination on June 22. Our investigations have found that this attack is not specific to Office 365 and only a small percentage of Office 365 customers were targeted, all of which have been protected."

The point is Office 365 was compromised, regardless of how quickly it was detected - many people were asked for a ransom and were told that their files have already been encrypted. Still wanting to come across as polite, the ransom came with an audio recording that detailed what the attack was and what measures must be taken in order to regain access to the files. The unknown attacker asked for a ransom of 1.4 bitcoins or an equivalent of $500 in exchange for the decryption key.

Toole noted that “This attack seems to be a variation of a virus originally detected on network mail servers back in early March of this year," He also added that "As it respawned into a second life, this time Cerber was widely distributed after its originator was apparently able to easily confirm that the virus was able to bypass the Office 365 built-in security tools through a private Office 365 mail account.”

This proves that cyber criminals go to great lengths to not only use their tools but to improve on them and eliminate flaws. So no matter how many firewalls, passwords or fire-breathing dragons you have to guard your servers and networks, without the right network security measures in place, chances are they’ll manage to find a way to overcome the hurdles and wreak whatever havoc they can.

Network security isn’t something to be taken lightly, if you are unsure about how safe or how capable your systems are in fending off cyber threats - get in touch with us. Our experienced and friendly staff will help you with any ransomware or security-related issue you have.

Published with permission from TechAdvisory.org. Source.

The post Microsoft Office 365 ravaged by ransomware appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/07/microsoft-office-365-ravaged-by-ransomware/feed/ 0
The benefits of Instagram for your company http://www.myittoday.com/2016/06/the-benefits-of-instagram-for-your-company/ http://www.myittoday.com/2016/06/the-benefits-of-instagram-for-your-company/#respond Thu, 30 Jun 2016 20:00:27 +0000 http://myittoday.bypronto.com/?p=426 The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

The post The benefits of Instagram for your company appeared first on My IT Today LLC.

]]>

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate presence with the latest tools announced by Instagram:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap - and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

Published with permission from TechAdvisory.org. Source.

The post The benefits of Instagram for your company appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/06/the-benefits-of-instagram-for-your-company/feed/ 0
10 tips to speed up your Wi-Fi http://www.myittoday.com/2016/06/10-tips-to-speed-up-your-wi-fi/ http://www.myittoday.com/2016/06/10-tips-to-speed-up-your-wi-fi/#respond Thu, 23 Jun 2016 20:00:22 +0000 http://myittoday.bypronto.com/?p=423 10 tips to speed up your Wi-Fi

In today’s modern age, the waves we surf tend to be invisible and keyboards are the new surfboards. Having a reliable Wi-Fi connection is key in keeping daily business operations up and running, so sluggish internet is definitely the last thing you and your business needs.

The post 10 tips to speed up your Wi-Fi appeared first on My IT Today LLC.

]]>

In today’s modern age, the waves we surf tend to be invisible and keyboards are the new surfboards. Having a reliable Wi-Fi connection is key in keeping daily business operations up and running, so sluggish internet is definitely the last thing you and your business needs. Here are 10 ways that help speed up your Wi-Fi connection:

Router centralization and elevation

For optimal signal strength it is best to place the router in the middle of the room, away from other electronics without any doors or walls obstructing it either. It’s always good to keep the router high since routers tend to spread signals downwards, meaning the higher you place it, the more coverage you’re going to get.

Reposition antennas

Try positioning them perpendicular to each other, one being horizontal and the other vertical. Reception is maximized when your device and the transmitter are both operating on the same plane. Former Apple Wi-Fi engineer, Alf Watt, attests to this theory: “perpendicularly positioned antennas ensure optimal wireless reception”.

Use powerline network adapters

Multi-story housing prevents routers from being centrally located, so the next best thing is to use powerline network adapters. These devices work by utilizing the electrical wiring in the walls. First off you would have to plug it in near to and connect it with your router through an Ethernet cable, then plug in the second adapter after you have chosen a room for network coverage. Connection will then be delivered.

Wireless security

Setting up wireless security prevents your network from being compromised by external threats that lead to undesired downtime. After logging into your router’s admin page, change the encryption method to WPA2 and select a password that’s easy to remember.

Utilize heat mapping software

This allows you to see what your wireless heat map looks like, showing you exactly how much coverage each area is getting. With this information, you’d be able to reposition the router into an optimal position, adjust antennas or powerline network adapters to eradicate problematic areas.

Switch to 5GHz

Firstly there are two frequencies to choose from: 2.4 and 5GHz, and for homes or offices dotted with electronic devices the 2.4 GHz spectrum gets crowded pretty quickly. Solve this problem by switching to the 5GHz spectrum since it allows for more devices without cluttering the Wi-Fi.

Move to less crowded channels

Living in crowded neighborhoods or buildings mean that you share the same signal space, depending on which frequency your network operates on. By choosing the right channel, interference is reduced thus speeding up the Wi-Fi. Applications such as Wifi Analyzer or WifiInfoView helps find which channels are overflowing and which ones aren’t.

Router upgrades

Wireless and internet technology have come a long way in the past 5 years, and if your router is older than that - you might want to consider upgrading it. The easiest way to determine if your router is slowing down is to look up the model number and compare its specs with those of the internet package from your ISP.

Turn old routers into Wi-Fi repeaters

When you want to extend your network but your powerline network adapters won't do, the next best option is to turn your old router into a wireless bridge. This involves installation of custom firmware on your router. If wiring isn’t your thing, this is the best alternative of extending your Wi-Fi to the outer limits of your property.

Contact your ISP as a last resort

If nothing does the trick you should consider calling your ISP. Despite it being an uncomfortable task to accomplish it potentially saves you any future frustration. By contacting your ISP, they’d be able to diagnose the problem and provide a solution for it, at your own expense of course.

The benefits of having an efficient and stable Wi-Fi connection are endless; better communication with clients, more streamlined business operations or even watching your favorite videos without the buffering. Give your business the edge it deserves by giving us a call, we’ll gladly answer any questions you have.

Published with permission from TechAdvisory.org. Source.

The post 10 tips to speed up your Wi-Fi appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/06/10-tips-to-speed-up-your-wi-fi/feed/ 0
Better Squarespace analytics for ecommerce http://www.myittoday.com/2016/06/better-squarespace-analytics-for-ecommerce/ http://www.myittoday.com/2016/06/better-squarespace-analytics-for-ecommerce/#respond Wed, 22 Jun 2016 20:00:32 +0000 http://myittoday.bypronto.com/?p=420 Better Squarespace analytics for ecommerce

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions.

The post Better Squarespace analytics for ecommerce appeared first on My IT Today LLC.

]]>

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions. When choosing which CMS is right for you, one small feature could make or break your profitability. Let’s take a closer look at Squarespace’s new offerings to see if they’re right for you.

Squarespace publicly admits that their earliest iterations of Commerce, the platform’s ecommerce tool, were targeted at businesses that didn’t see their online sales as their number one objective. Unsurprisingly, that mentality didn’t last long and the website creation company caved in to consumer demands for deeper functionality.

Squarespace Commerce originally did offer some data analysis via a service titled ‘Metrics’, but was recently granted a huge upgrade and the new title of ‘Advanced Analytics’. To access it, simply click ‘Analytics’ from the ‘Home Menu’ on your site. From there, you are taken to a dashboard that displays an overview of seven of your most important data points: Revenue, Units Sold, Orders, Visits, Conversion Rate, Average Order Volume and Revenue per Visit. You can see the performance of these variables over any period of time you set and exact values can be found by clicking on the graph wherever you need more specific information.

So far this isn’t anything that several other CMS platforms can offer you. What begins to set Squarespace Commerce apart is the ability to sift these seven data points by source. You can filter the indicators by sources such as device (desktop, mobile, tablet), site/social network (Google, Facebook, direct, etc.) or by specifying which product produced the data. Although, potentially the most helpful upgrade of all is the ‘Abandoned Checkout’ feature. As one of the biggest problems among ecommerce sites, Squarespace sets its sights on determining why your customers fail to finish their purchase in your online store. It does this by tracking data from all seven of the aforementioned data points and allowing you to create custom followup emails for anyone that has entered their email address and added items to their cart without finishing their purchase. The email can act as a simple reminder or even include a ‘Complete your Order’ call to action in the text of the message.

And since Squarespace is putting such a huge emphasis on data, there’s a whole tab under the Analytics menu titled ‘Purchase Funnel’ that allows you to see how far into the shopping process your customers get. You can compare the number of site visits to the number of users that viewed a product, added an item to a cart and completed a purchase, all in one screen. This will allow you to see where in your sales process you’re losing customer interest.

Of course with any announcement comes all of the finer details like adding templates for ecommerce websites, the addition of a mobile app that allows store managers to keep an eye on their ecommerce from mobile devices and an order delivery calculator.

Although Squarespace promises more availability of customer data is on the way, it still believes that business owners don’t want to be inundated with overly verbose data. Right now they want to focus on simple, key indicators that result in higher profits.

Nowadays the vast majority of SMBs will be offering at least one product or service for sale over the internet. There are a lot of different ways to go about it, but something as simple as improved conversion tracking or mobile management on your ecommerce store could become the reason your company is in the black, or the red. We’re well versed in all of the CMS vendors operating today and we’d love to help you find out which one is best for you -- ask us today!

Published with permission from TechAdvisory.org. Source.

The post Better Squarespace analytics for ecommerce appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/06/better-squarespace-analytics-for-ecommerce/feed/ 0
10 tools for efficient reputation marketing http://www.myittoday.com/2016/06/10-tools-for-efficient-reputation-marketing/ http://www.myittoday.com/2016/06/10-tools-for-efficient-reputation-marketing/#respond Tue, 21 Jun 2016 20:00:55 +0000 http://myittoday.bypronto.com/?p=417 10 tools for efficient reputation marketing

In today’s modern age, the speed in which your reputation can change almost as fast as the speed of light. For example, your reputation might be stellar one day and completely flop the next - meaning that striking a balance isn’t no walk in the park.

The post 10 tools for efficient reputation marketing appeared first on My IT Today LLC.

]]>

In today’s modern age, the speed in which your reputation can change almost as fast as the speed of light. For example, your reputation might be stellar one day and completely flop the next - meaning that striking a balance isn’t no walk in the park. In order your business to reach its peak, it’s important to understand how to utilize reputation marketing to establish much-needed consistency. Here are ten tools to help get you on your way:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

The post 10 tools for efficient reputation marketing appeared first on My IT Today LLC.

]]>
http://www.myittoday.com/2016/06/10-tools-for-efficient-reputation-marketing/feed/ 0